Mobile apps have become one of the biggest phenomena in the history of consumer technology. But what does the future hold for this massive market? In this feature video, expert analysts provide their predictions for the next year, highlighting the role of HTML5, augmented reality and monetisation strategies.
While various markets in Asia present an opportunity for app developers, there are also a number of challenges. Mobile World Live explores the need for localised content, fragmentation issues and monetisation methods, before looking at the potential for HTML5.