Vodafone Ireland partnered with Irish technology company Furious Tribe, to offer a consultancy service to business customers developing their own mobile app strategies. It will also enable Vodafone and Furious Tribe to build and deploy specific mobile apps for the operator’s business customers.

Under the terms of the deal, Vodafone customers will receive access to Apptivate, Furious Tribe’s “unique content management system,” enabling them to manage mobile apps easily without having specialised IT skills.

The deal is exclusive, and the intention is for the companies to “work alongside the customer right through from inception to design and development.” Vodafone will act as the “one-stop-shop” for the service, managing the contractual and billing relationship with the customer.