Vodafone India picks Vserv for app monetisation - Mobile World Live

Vodafone India picks Vserv for app monetisation

25 JUL 2012

Ad network Vserv.mobi announced a partnership to “power app monetisation” for Vodafone India, for products made available via the operator’s VStore.

Vserv said that its AppWrapper technology will enable a combination of both paid and free models in parallel, which “eliminates the dilemma of choosing only one model and maximises app monetisation with minimum effort”.

Payment models supported include “Try & Buy, Pay per Play, and Subscriptions”. It said that these are enabled in one-click, without the need for additional coding.

Jonathon Bill, SVP of business development and innovation for Vodafone India, said: “We believe that this will reinvigorate the mobile internet ecosystem by allowing developers to accelerate their monetisation efforts and trigger innovation.”

According to the Mumbai-based start-up, AppWrapper powers monetisation for more than 10,000 apps, from developers including Glu Mobile, Digital Chocolate, Indiagames, Nazara and Jump Games, “among others globally.”


Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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