Vietnam’s Viettel launches AppMarket with Opera - Mobile World Live

Vietnam’s Viettel launches AppMarket with Opera

22 JAN 2016

Vietnam’s largest mobile operator Viettel has partnered with Opera to launch an app store that offers data subscribers unlimited downloads for VND10,000 ($0.45) a week.

The AppMarket, powered by the Opera Mobile Store, has more than 300,000 apps and games that run on the Android, Java, BlackBerry and Symbian platforms.

Customers can make purchases without a credit card via SMS or the operator’s website. Subscriptions are renewed automatically every week if subscribers don’t cancel them before the new subscription period starts.

The subscription model saves consumers a lot of money and effort compared to buying apps one by one, said Phạm Thanh Phuong, a vice director at Viettel.

The model will help strengthen Vietnam’s mobile-app development ecosystem by providing increased marketing and monetisation opportunities for both Vietnamese app developers and operators, Opera said in a statement. The app store has attracted 174 Vietnamese app and game developers.

Viettel, which is run by the military, has a 46 per cent market share with its 66 million mobile connections. Almost a third of its user base now has mobile broadband (3G), up from 24 per cent a year ago, according to GSMA Intelligence.


Joseph Waring

Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he...

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