Kevin Systrom, co-founder of Instagram, which just turned five years old and hit 400 million monthly active users last month, said video has to be at the core of the app if it is to succeed in the long term.

Speaking to TIMES, he revealed: “We’re very focused on video. We produced a product called Hyperlapse that lets you take stabilised time-lapse videos. And [that’s] a toe in the water [in terms of] video production tools that might come in the future.”

Currently, users can upload fifteen second videos on the app and the service is competing with the likes of Snapchat and Periscope, which are already more focused on video.

Facebook-owned Instagram also recently introduced video ads of up to 30 seconds.

Systrom said the next decade “will be where we realise the power of a collective group of people capturing the world in real time through their phones.”

“I don’t think we quite understand how that will disrupt industries… I hope that Instagram can become a platform and a medium that accelerates that disruption, and accelerates that access to everything happening in the world in real time. It’s going to be fun to see,” he said.

In a separate interview with the BBC, he said it won’t be long before music becomes an important part of the app.