Dating app maker Tinder acquired Humin, which it described as a “contextual relationship and contact management platform”.
Tinder will acquire Humin’s technology and intellectual property, while its leadership and “many members of the team” also join.
Humin was founded in 2012 with the aim of making “technology feel more human”. Its products include a contacts app called Humin Contacts and Knock Knock, which lets users swap contact information with people around them.
Existing users will be able to continue using the apps “for the time being,” Humin said.
Humin co-founders Ankur Jain and David Wyler will join Tinder’s team as VP of product and VP of partnerships, respectively, “leading an exciting new product initiative”.
A TechCrunch report said “Humin had limited traction in the crowded contact management space and was struggling to raise further capital. Not all the Humin team are moving over to get a Tinder desk”.
The report added that Humin’s technology will be absorbed into Tinder to make the app about meeting new people in real life, rather than being just about dating.
Sean Rad, founder and CEO of Tinder said the company is “excited to leverage their experience and IP to accelerate our product roadmap along with some other exciting projects we have in the works”.
“We wanted to use technology to get people off their phones and building relationships in the real world. By joining Tinder, we are able to solve these problems at an unprecedented scale,” said Jain.