Location technology company Telmap announced an API which will enable mobile app developers to add a “click to navigate” feature to their products, sending data to a user’s Telmap Location Companion app installed on the same device.

It is also offering a similar tool for website developers, which also enables address information to be sent to the Telmap app.

The company said it is “in the process of implementing these new capabilities with many additional websites and mobile applications in its key markets, facilitating smoother transition between web and mobile.”

Motti Kushnir, Telmap’s CMO, said: “The new offering is extremely easy for developers to implement and embed and we already see that it contributes to increased usage both for Telmap and the participating websites, while creating a new user experience standard.”