Telenor Pakistan has launched its first games and app store, powered and managed by mobile apps and advertising company 24MAS.

The Djuice-branded app store is available to the operator’s 29 million subscribers and is the first time 24MAS has broken into Pakistan, where significant smartphone growth is predicted. "Our consumers are content hungry and we wanted to provide a first class retail experience for them on phones,” said Telenor Pakistan CMO Aamir Ibrahim.