Tappx app promotion service available to Firefox OS developers

Tappx app promotion extended to Firefox OS

06 MAY 2015

Tappx, an open cross-promotion app community, will offer its free advertising service for Firefox OS, enabling developers to “promote their apps and maximise downloads for free, eliminating the need for unnecessary marketing spend”.

Tappx is based on a collaborative sharing economy, where members host advertising on each other’s apps. It runs on credits (called Tappix) that are earned whenever a developer advertises another app, and with these credits, developers can launch promotional campaigns.

The Tappx platform is open and universally compatible for all types of applications and platforms, including iOS, Android, Firefox as well as independent frameworks.

Through Tappx’s campaign management dashboard members can exchange adverts after integrating a short JavaScript SDK and configuring their ad campaign. An intelligent algorithm matches apps with the best affinity to maximise download ratios.

Bertrand Neveux, director of marketplace and ecosystem at Mozilla, said: “We are always looking for ways to help our developers find new markets for their products. App promotion can be both complex and costly. Enabling our Firefox OS developer community to advertise their apps for free via Tappx will help them to focus their time and budget on creating great mobile content.”

In March, Tappx partnered with app discovery company Softonic to give access to free ad spots in Softonic’s mobile and desktop platforms as well as within apps such as Trivia Crack.

Earlier this year, Mozilla announced a number of developments with its Firefox OS platform, which it said shows the flexibility of the platform “across device categories and user experiences” and has also lined up with leading operators on a new category of Firefox OS phones, with a planned launch date of 2016.


Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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