Tapjoy links up with Popcornflix - Mobile World Live

Tapjoy links up with Popcornflix

06 JUL 2012

App monetisation player Tapjoy has partnered with film streaming platform Popcornflix to provide users of the Popcornflix Gold Android app with opportunities to earn virtual reward through interacting with ads.

The integration of the Tapjoy Mobile Value Exchange technology with the app will allow users to earn ‘Popcornflix Points’ by engaging in interactive advertising on the platform. When the service goes live in early August users will receive points when they download the app, which they can exchange to view premium content.

Tapjoy has similar deals in place with other non-gaming apps using its Mobile Value Exchange technology such as TextFree and Appzilla.

"We're excited to work with Screen Media Ventures to introduce Popcornflix to new audiences and extend their reach on a free-to-play platform," said Tapjoy CEO Mihir Shah.

"Mobile app developers have proven that the freemium model works, with many consumers exchanging virtual rewards for digital goods. This is the first application of its kind. We want to continue to keep Popcornflix on the cutting edge," added senior vice president of Popcornflix's parent company Screen Media Ventures, Gary Delfiner.

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Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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