SurveyMonkey to provide app insights - Mobile World Live

SurveyMonkey to provide app insights

14 APR 2016

Online survey firm SurveyMonkey launched an app insights platform offering data on more than a thousand apps and the overall app economy, moving into a market currently occupied by App Annie and Yahoo’s Flurry.

With SurveyMonkey Intelligence, app publishers can benchmark key metrics, track competitors, improve due diligence, and discover emerging mobile trends, the company said.

The service was created through the acquisition of Renzu, a mobile startup co-founded by Zynga alumni Abhinav Agrawal, Arjun Lall, and Jason Tomlinson, last year.

“As a Zynga alumni and VP of Words With Friends, I experienced first-hand the frustration in trying to get competitive app insights at an accessible, affordable price,” wrote Agrawal in a blog post

“We created SurveyMonkey Intelligence to make it easier for product managers, marketers, and public market and venture investors to build a better app strategy, get quick and accessible insight into the mobile app economy, and do better diligence,” he explained.

The product will offer customers granular data around mobile usage, revenue, and churn at an “accessible price point”. Paid plans begin at $79 per month when buying an annual plan, and scale up depending on needs.

Mobile metric data currently provided by SurveyMonkey Intelligence includes usage and retention data such as monthly and weekly active users, average revenue per daily active users, leaderboards as well as the ability to filter by OS and store category, compare apps side-by-side, and export chart images.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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