Music streaming company Spotify is set to imminently introduce video content for users in the UK, US, Germany and Sweden, The Wall Street Journal reported.

It will be available for Android users this week and iOS users shortly after.

The company first made public plans to launch videos and podcasts in May last year, when founder and CEO Daniel Ek said: “We’re bringing you a deeper, richer, more immersive Spotify experience… We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video.”

Spotify has been testing video products with around 10 per cent of its users in the four markets mentioned, mostly consisting of short clips, but also with some original series which are music-themed and developed specially for Spotify.

Shiva Rajaraman, the company’s vice president of product, told WSJ that “contextually relevant videos” based on the type of music users listen to or which are tied to music in some way, such as a series called Epic Rap Battles, proved popular in the testing phase.

Spotify believes videos could eventually be a source of revenue, but for now it wants to use videos to widen its user base get users to spend more time in the app, the report said.

Currently, Spotify makes money via ads shown to users of the free version as well as through an ad-free premium version.

Last week, Spotify acquired two companies, Cord Project and Soundwave, to “further boost its product and engineering capabilities”.