Gameloft said that its smartphone and tablet sales increased by 55 percent in the first half of 2010, to represent 30 percent of its total revenue for the period. With the company’s total revenue being EUR76.8 million for the six months, this implies sales of these products were around EUR23 million. In a statement, it said that “the expected launch of approximately twenty smartphone and tablet games during the second half of the year should allow solid sequential growth in the third and fourth quarters of 2011. In the long term, the company appears to be in an ideal position to benefit from the rapid emergence of the digital distribution of video games on mobile phones, tablets, social networks, TVs and consoles.”

Gameloft recently announced an updated portfolio of games for feature phones and handsets, which includes a mix of its in-house brands such as Real Football and Asphalt alongside licensed properties such as Harry Potter, Lego Batman and Where’s Wally?

Earlier this year, Gameloft said that it had passed the 200 million download mark via Apple’s App Store. It has said that it will use a mix of premium, freemium and subscription revenue models for future products, according to the genre of the product. Its Order & Chaos Online game generated US$1 million in revenue during its first 20 days of availability via the App Store, using a mix of up-front purchase and ongoing subscriptions.