Video tech firm Skyfire launched an iOS app that allows Flash videos to be viewed on the iPhone. The app – VideoQ – attempts to address the problem of Apple not supporting the Flash video format on its devices. Apple has been outspoken in its criticism of Flash, claiming the Adobe-owned technology is unsuited to running on mobile devices. The standoff has meant that many websites have created special versions to work on the iPhone.

For Flash websites that are unable to be viewed in the iPhone’s Safari browser, Skyfire’s VideoQ comes into play by sending the video to the dedicated app where it can be viewed. Once an email address is added to the app, the transfer can be made by using the mail link feature within the browser.

VideoQ costs US$1.99 and is available initially only in North America. Skyfire plans to launch the app in more markets over the next few weeks. The California-based firm is best known for its mobile browser, which it claims has been downloaded 8 million times to date. Investors in the firm include include Lightspeed Venture Partners, Matrix Partners and Trinity Ventures.