Shazam going “deep” and “broad” into music

Shazam to broaden service offering; plays down Facebook threat

12 MAR 2015

Having closed a $30 million investment that valued it at $1 billion, Shazam’s chief marketing officer Patricia Parra told Mobile World Live the company is focused on broadening its offering. And Parra isn’t afraid of competition from the likes of Facebook and Google.

Part of this expansion strategy is its partnership with Gimbal which will allow brands, advertisers and media owners to offer a more personalised experience for Shazam users through beacon technology.

“Imagine a world where you will be able to walk into Grand Central and have contextually relevant information served to you on your phone,” Parra said, explaining the benefits of the beacon technology.

“We will now be exploring the potential of retail, cinema, shopping malls, and ibeacon and visual recognition,” she said, adding that Shazam “really wants to connect with users and allow them to connect with the world around them.”

Future plans for the company include continuing growth and focusing on user engagement with product features to “enrich Shazam’s music experience”.

Recent examples of such features include its newsfeed on the app’s home screen and giving users the ability to browse content of artists they previously ‘Shazammed’.

Having been downloaded 600 million times and with more than 100 million monthly active users, Parra isn’t worried about Facebook and Google’s recent ventures into sound recognition; she cites the company’s strong brand and history (Shazam was established in 2002) and believes Shazam is one of the (on average) 25-30 apps that people are sure to regularly use on their devices.

To view the full interview, click here.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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