Shazam app adds interactivity to Winter X Games - Mobile World Live

Shazam app adds interactivity to Winter X Games

27 JAN 2012

Music discovery app company Shazam has teamed up with broadcaster ESPN to bring live coverage of the 2012 Winter X Games in Aspen, Colorado, taking place at the end of January.

The event will see the first live telecast for the Shazam for TV app, meaning Shazam users can tag the live telecast at any point during the coverage and have instant access to news stories, timetables, results, video highlights, photos and music as well as connect to social media. Some Winter X Games promotions also provide content to Shazam users.

“Now, action sports fans have the next best thing to a ticket to Aspen – they can see more of the action, get more of the music and learn more about the day’s events – all on their mobile device,” said Shazam’s EVP of marketing David Jones.

“Shazam for TV will help us create a more connected experience for fans by bringing the great music and culture of the event, as well as photo galleries and highlights, to our fans who can’t make it to Aspen,” said ESPN’s SVP of Marketing  Carol Kruse.


Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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