Online ticketing marketplace Seatwave has launched a software development kit (SDK) to allow iOS developers to embed ticket-buying functionality in their apps. The functionality provides developers with a new way to monetise their apps, without the need for banner ads and gives customers another option to purchase tickets, it said.
Seatwave has also launched a developer portal where developers can find out more and download the SDK. A number of launch partner apps are also available to download.
Although the SDK launch partners focus on music ticket sales, Seatwave has seen interest from location-based directories, meaning other app genres could potentially make use of the SDK.