Samsung launched Galaxy Apps, a revamped version of its app store offering hundreds of titles that are exclusive to Samsung Galaxy devices, the flagship of which is the S5 smartphone.

Galaxy Apps replaces the previous Samsung Apps store and features technology that allows greater customisation of mobile devices, along with promotions and discounts.

The new portal includes ‘Best Picks’ for recommended apps and the ‘Top’ section for the most popular apps, which can be viewed by rank, date and price.

The ‘For Galaxy’ section includes Galaxy Gifts, which are premium apps for Galaxy devices, as well as Galaxy Essentials and Galaxy Specials for software that makes use of Samsung SDKs. There is also an Apps for Professionals section where business-focused apps and services are located.

Samsung’s Galaxy range of smartphones and tablets are all based on Android, and the company appears to want to tempt some users away from Google Play by offering the exclusive Galaxy titles.

If the new portal proves more popular than its predecessor, it could tempt a significant portion of Google Play users due to the dominance of Samsung in the market for devices that use Android.

Galaxy Apps will be coming to 161 countries and be available to more than 130 million people, according to Samsung.