Samsung Apps adds PayPal purchasing - Mobile World Live

Samsung Apps adds PayPal purchasing

03 OCT 2013

PayPal is now a payment option in the Samsung Apps and Hub stores, allowing consumers to purchase apps, e-books, movies and other content using the payment method.

The use of PayPal means that revenue reaches developers who are users of the service more quickly than previously. It also gives them access to PayPal’s 132 million customers around the world.

PayPal users simply authenticate their purchase before downloading the content, meaning they can pay for items securely without having to input credit card information.

The functionality is available to customers in Australia, Italy, France, Germany, Malaysia, Singapore, Spain, and UK. The US is due to be added soon.

PayPal has been working with developers since 2009 with hundreds of thousands of developers now making use of the technology. The payment company’s mobile payment volume hit $14 billion in 2012, with $20 billion forecast for the current year.

A number of app stores have removed the need for payment cards to purchase content by adopting direct operator billing, in which purchases are added to monthly phone bills or taken of prepaid credit.

Mobile payment vendor Bango provides direct billing to Mozilla’s Firefox Marketplace and Telefonica Digital, while Telstra introduced operator billing for Google Play late last year.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

Read more

Related

Tags