RIM is apparently set to launch an updated BlackBerry App World store to support the launch of devices powered by its anticipated BlackBerry 10 operating system, which will see it taking an approach similar to Apple and Google by offering other content alongside apps and games.
According to Laptop, it will feature a redesigned user interface, which is similar to Google’s Play store; and will provide access to downloadable music, movies and television shows. It was noted that details of content partnerships have not been announced, although it was suggested that pricing will be inline with rival stores.
The Financial Post reports that BlackBerry App World now has 105,000 approved applications.
The announcements were made at BlackBerry Jam Americas, the latest leg of the company’s worldwide developer charm offensive. It also showcased an updated version of its Dev Alpha BB10 smartphone prototype.
The company said it will begin accepting submissions for BlackBerry 10 apps on 10 October.