Mark Pincus, CEO of social games giant Zynga, is “wary” of investing heavily in the mobile games space, stating that the industry has not reached the “all-in, confident moment” where it becomes a safe bet, Reuters reports.

Apparently, Zynga invests “north of US$10 million” in a potential franchise game like its FarmVille series, but “we can’t make that investment yet confidently in mobile”.

The executive said: “I’m confident in the next couple of years we'll get to the point where we can. But it's not there yet and I think it's a little chicken or egg.”

Zynga has already made a number of acquisitions in the mobile market, as it looks to diversify beyond its core business of creating games for the Facebook platform.

It also recently announced a mobile developer partner programme, to boost its position in this market.

Pincus told Reuters that the company has “made a huge investment in mobile, organically building up teams and products and with one large acquisition [OMGPOP]”, despite the fact that “the flywheel isn’t there in an obvious way”.