King, the company behind Candy Crush Saga, is reported to have delayed its mooted initial public offering due to its flagship title being “too successful”.
According to The Telegraph, the company had been looking to list by the end of 2013. However, it has now decided to postpone this in order to demonstrate it has other products in the pipeline, rather than being a one-hit wonder looking to capitalise in the short term.
Candy Crush Saga has reached more than 500 million installs in its first year of mobile availability.
Recent research from Distimo placed Candy Crush Saga among the top grossing titles for both Android and iOS, indicating that King should not be short of cash ahead of an IPO.
And the publisher’s Pet Rescue Saga has also made an appearance in the top five grossing titles for Android, which is a positive sign.
The Telegraph noted that the hype surrounding Candy Crush Saga “has echoes of the success of Farmville”, the Facebook app which boosted social gaming company Zynga, which has subsequently struggled to achieve success with its follow-ups.
As a result, it is under pressure to show that its follow-ups are gaining traction.