App search company Quixey, which has worked mainly with business users, has launched its first direct-to-consumer product. The service is available for download free from Google Play.
Unlike conventional app search engines, which rely on titles and keywords, the Quixey way is to look up apps based on what a user wants to do – and all in natural language, adds the company: “tune my guitar” or “identify wines” are two examples Quixey gives.
Quixey on Android also offers top trending apps (relevant to users) and the ability to browse through categories and subcategories (although that’s not available on Gingerbread).
Consumers can also sample queries to see what other people are searching for.
Quixey recently raised $50 million in Series C funding from a variety of backers, including Chinese e-commerce giant Alibaba.
Other investors include Atlantic Bridge, SK Planet and TransLink Capital, US Venture Partners, WI Harper Group and Eric Schmidt’s Innovation Endeavors.