Purch, a digital content and commerce company, acquired iOS and Android shopping app maker ShopSavvy, its fourth acquisition in 12 months, as it “leverages its $135 million round to enhance its mobile strategy”.

According to Greg Mason, Purch CEO, “Not only are we gaining an app with new monetisation opportunities, but also incredible talent, a powerful technology infrastructure that will be integrated across our portfolio of sites, and a massive user base.”

“Apps are the future of mobile content and shopping. ShopSavvy supports our strategy of service-oriented publishing and building a loyal user base,” he added.

Purch says it reaches 100 million consumers monthly, while ShopSavvy has more than one million active monthly users and 30 million downloads. It also features 40,000 retailers and 100 million products and is backed by Facebook co-founder Eduardo Saverin.

ShopSavvy will remain a standalone app, and will add to Purch’s app ecosystem, meant to enable buying decisions for the ‘small screen’ and bridge online and offline retail.

Similar to Purch’s previous acquisitions of ActiveJunky and Consumr (now PurchX), ShopSavvy’s back-end mobile product search and machine-learning technology will be integrated across Purch’s sites to surface and categorise deals and power price comparisons, the company said.

Purch believes ShopSavvy has some “industry-unique” features like allowing users to search by product name or scan barcodes.

It also aggregates and categorises deals from thousands of retailers, sends sale alerts on searches, and shares daily and weekly deals based on shopper interest, intent and location.

Purch said these acquisitions are part of a larger strategy to “drive loyalty and increase the lifetime value of users through Purch’s Shopper Services”.

The financial terms of the deal were not disclosed.