Poynt makes its way to Kindle Fire - Mobile World Live

Poynt makes its way to Kindle Fire

03 DEC 2013

Local search app Poynt has been made available for Amazon’s Kindle Fire tablets, which the new owner of the app said “further expands and strengthens our advertising distribution, and will also benefit our ad partnerships with increased search activity”.

Sprylogics, the company behind Poynt, said that “Amazon has established its Kindle tablet as a main contender and continues to push its competitors with Kindle’s high value and functionality”.

Amazon has also selected Poynt as a global featured app in its Appstore, “with added exposure including Facebook and Twitter blasts as well as email blasts and blog posts”.

Sprylogics acquired Poynt in August, after a bumpy few years which saw Poynt’s financial woes in the spotlight more than the app itself.

After entering receivership, its assets were acquired by a joint venture of Intertainment Media and Avenza Holdings, which noted that it had “a number of early stage patents granted in their key business areas and a vast international user-base of its popular mobile application”.

It was these companies that then sold the assets to Sprylogics.

Earlier this year, Sprylogics announced availability of an SDK called Poynt-Enabled, which it said is intended to “add the power of local search to a mobile or messaging app”, generating new revenue for both the developer and Sprylogics through a revenue-share model.

OTT messaging app player Nimbuzz led the way with a partnership to offer a Poynt-Enabled app.


Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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