Mobile media distribution company Polar Mobile raised US$6 million of funding to invest in its new MediaEverywhere platform. The new investment will be used to accelerate the launch of MediaEverywhere, an HTML5-based technology for distributing content to smartphones, tablets and desktops, due to launch in 2012.

The MediaEverywhere platform supports app-focused and browser-based media and allows customers to design and manage how their content is delivered. The platform should reduce development time and increase opportunities to monetise content.

The funding has been secured through private equity firm Georgian Partners and the Ontario Venture Capital Fund. The Canadian company has previously received US$3 million of private investment.

Polar Mobile works with more than 380 media brands in 12 countries, including CBS Interactive, Conde Nast and the Wall Street Journal. It has served 1.6 billion page views to 11 million users to date.

“Polar transformed how media companies deliver content to smartphones and tablets by providing a turnkey, cloud-based software platform for the rapid deployment of feature-rich native applications,” said Polar Mobile CEO Kunal Gupta. 

“The complexity of new platforms and ever-changing business models introduces new opportunities that media companies can benefit from with Polar’s help,” said Georgian Partners managing director Justin LaFayette.

Polar already offers its SMART product which allows media companies to launch customised apps for a range of mobile platforms, and has entered commercial agreements with Microsoft, Nokia, RIM and Samsung.