Perfecto Mobile raised $35 million, to bolster its tools for enterprises to continuously test and monitor the end user experience of apps.
The company told Mobile World Live that the funds will be used in three ways: to expand geographically, with a new facility in Toronto opened and an expansion underway in APAC (first Australia, then Japan and China); to widen the breadth of its tools; and to grow its management team.
“Increasingly, digital engagement is the way brands directly interact with customers, and as a result, those interactions are having a significantly greater impact on business success. As the pressure to meet customer expectations rises, so does ensuring the quality of each digital experience, especially across mobile channels,” said John Doran, principal at TCV, a new investor in Perfecto.
The company noted that it recently launched its Wind Tunnel product, enabling automated testing against real user conditions, and that more than 1.2 million tests are run monthly in its “Continuous Quality Lab”.
It has also doubled its workforce this year, with “high growth projections for next year”.
The latest round also saw continued participation from existing investors FTV Capital, Carmel Ventures, Globespan Capital Partners and Vertex Ventures.