More than one million apps have been downloaded for the Pebble smartwatch since its launch in January, according to a blog post by the company.

In order to create “the world’s best smartwatch and ecosystem”, Pebble said it aims to create a solid foundation for third party app development and ship as many Pebble devices as possible over the next year. Thousands of watchapps have already been created.

The blog post added that the Pebble team is “laser focused on improving the developer experience” and is working to expose more features and APIs to third party developers.

“Enabling and incentivising developers to share their watchapps with the entire Pebble community is also a priority. We won’t stop until we’ve created the best platform for you to write the wearable app you’ve been dreaming of,” the post added.

Pebble, which has been funded by a Kickstarter campaign, said 275,000 Pebbles have been pre-ordered since the end of the campaign, with around 93,000 going to backers in more than 150 countries.

The smartwatch sector is being eagerly monitored by a number of very high-profile players. Sony last month unveiled its latest offering, while the likes of Apple and Samsung are rumoured to be mulling a launch.