Smart watch maker Pebble launched its app store, with more than 1,000 apps and watch faces available to users of its wearable technology.

The store, described as “the very first open platform for sharing apps optimised for wearables”, can be accessed via the Pebble iOS app.

Users can then locate, browse and download apps and watch faces. Apps are then transferred from smartphone to smart watch via Bluetooth.

A version for Android is still being fine-tuned, according to Pebble, although a beta version is already available to developers.

As previously announced, content is categorised as Daily, Tools & Utilities, Notifications, Remotes, Fitness and Games.

The Pebble app store also has a locker function that stores favourite apps and watch faces and provides a quick way to load and unload them from the Pebble device.

The company added that it is “actively curating” the app store to ensure only the best content is added. Among the companies Pebble partnered with to produce apps for the smart watch are ESPN, Pandora, Mercedes-Benz and Foursquare.

Even though Pebble owners have previously only been able to use third party resources, such as MyPebbleFaces, more than three million apps and watch faces had been downloaded by the beginning of January. More than 300,000 Pebble smart watches had been sold at that point.

In November 2013, Pebble launched the Pebble SDK 2.0 which added APIs for Javascript, Accelerometer, Data Logging and Persistent Storage. Full integration with iOS 7 was introduced at the same time.