Nokia says that it is now recording more than 2.7 million downloads per day from its Ovi Store, up from the 1.7 million level reported in July 2010. Assuming that it has maintained the balance between apps and other content products stated at Nokia World during September 2010, this would indicate that 1.9 million of these are apps, putting it further ahead of the 1.5 million figure given for RIM’s BlackBerry App World – although still some way behind the 10 million per-day total for Apple’s App Store.

According to the company, “the growing popularity of the Ovi experience has meant that, by the end of the quarter, 70 developers and publishers had surpassed the million download mark for their content in the Ovi Store.” The company has recently made improvements for developers including the launch of new development tools and benefits including free Java and Symbian signing, in-app purchase and beta in-app advertising programs, improved revenue share for operator billing, and advanced developer analytics.

Nokia has also extended the use of many of its own mobile apps. Ovi Maps is now available in 78 countries and 46 languages, with the total length of all the journeys navigated using the service doubling from the second quarter of 2010 to the third. There are also more than six million active users of the Ovi Life Tools portfolio for emerging markets, and more than 17 million accounts for Ovi Mail and Ovi Chat.

While Nokia says it has “continued to attract new users since the end of the quarter,” it has not revealed total user figures for the Ovi Store. It has also launch a new apps and content storefront, which was first available on the Nokia N8, and is being rolled-out to other smartphones based on the Symbian platform.