NOOK in-app purchasing on the way

NOOK in-app purchases on the way

25 MAR 2013

Barnes & Noble said in-app purchasing will soon be available for apps running on its NOOK range of Android-based tablets.

The US book retailer said the partnership with mobile payment provider Fortumo will allows users of the 7-inch NOOK HD and 9-inch NOOK HD+ to purchase virtual goods within apps. The functionality will help developers to better monetise their content.

Barnes & Noble said that over the next months, thousands of the most-requested games and apps featuring in-app purchasing will be made available to customers.

Fortumo will provide developers with a dashboard to provide real-time analytics on revenue and how customers are making purchases.

“We are thrilled to bring in-app purchasing to NOOK with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our NOOK customers with a more in-depth app experience and an even wider selection of popular apps,” said Claudia Romanini, VP of NOOK Apps.


Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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