Nokia used its disappointing set of second-quarter results yesterday to proclaim that its Ovi Store is proving a success, attracting an average of more than 1.7 million downloads a day. The world’s largest handset vendor – now attempting a major push into the mobile services space – said its most popular devices each have access to more than 13,000 content items (including apps) in the store, whilst its Ovi App Wizard achieved 1 million downloads in the 10 weeks since launch “with thousands of partners publishing thousands of apps.”
Other areas of the Ovi Store that Nokia was keen to talk up include the recent release of version 1.7 (delivering “improvements to browsing and search consumer experience”) and the fact that 90 percent of Nokia consumers who can access Ovi Store can now do so in their local language (where Ovi Store supports at least one of the country’s primary languages), while more than 80 percent of those with local language availability can also purchase from Ovi Store in their local currency.
Elsewhere in the store, cumulative downloads of Ovi Maps, its free navigation offering, reached more than 17 million by the end of the quarter. Nokia also began including the offering in all its GPS-enabled smartphones ‘out-of-the-box.’
Nokia’s positive spin came as the Finnish vendor reported a 40 percent net profit decline overall in the April-June period.