App developer Nifty Games raised $3 million in an initial capital round, which it plans to use to produce sports-related mobile games that are quick to play.
In a statement, the company said there is currently a gap in the gaming market which it aims to fill with “high quality sports games on mobile and digital platforms for a large global audience, targeting passionate sports fans”. The round attracted investment from e-sports and video game investment company aXiomatic Gaming as well as North American professional team sports leagues.
Jon Middleton, Nifty Game founder and CEO said: “We believe our unique product direction and focus on quality will deliver a step change in mobile gaming to sports fans worldwide.”
In an interview with GamesBeat he said: “We are more going after games on the go, with short sessions and head-to-head gameplay. I feel sports has been underserved across gaming…the game devices we are using the most are mobile, and they demand a quicker experience. We are trying to expand the genre.”
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