mParticle, which claims to be the only customer data platform built for mobile and native apps, raised $15 million to accelerate its efforts in product and marketplace development.
Currently headquartered in New York City, it plans to open up a San Francisco office and “accelerate product development to support data capture across all connected devices”.
The company also announced support for Apple TV with its tvOS SDK.
According to CEO Michael Katz: “Our vision since inception has been to make it much easier for marketing and analytics teams to connect with the ecosystem of services offering innovative mobile solutions.”
mParticle, founded in 2013, serves brands like Spotify and SoulCycle and sees more than 750 million mobile users on its platform each month, capturing over $2 billion in ecommerce transactions and processes over 65 billion API calls.
Using mParticle “eliminates the complexity” required to integrate and support multiple partners, which means developers can reduce the amount of engineering time spent adding and maintaining partner code, and marketing teams can access their data and add new partners faster.
Last month, mParticle announced the next generation of its platform, which includes open source SDKs and new APIs, which allow marketing platforms to integrate directly into mParticle.
The fundraising round was led by Social Capital with participation from existing investors including Bowery Capital, Eniac Ventures and Golden Ventures. Ted Maidenberg led the investment for Social Capital and has joined mParticle’s board of directors.