Japanese mobile social games company DeNA announced “record-high” quarterly revenue for the second calendar quarter of 2012, which it said provides “proof positive that we are beginning to see a thriving business in the West”.

It said that its focus is building on “the combination of successful game mechanics developed in Japan, matched to Western tastes and play patterns”. The company intends continuing to develop its own key titles, and to “inject the Mobage knowledge into first-party, original, licensed, co-developed, and third party games”.

Mobage already has an “impressive portfolio”, including more than 50 titles across Android and iOS, it said.

For the period to 30 June 2012, DeNA reported an operating profit of US$235 million, up 22 percent year-on-year, on revenue of US$609 million, up 37 percent.

Isao Moriyasu, president and CEO of DeNA, said: “We are squarely focused on our goal of building the world’s top social games platform. We will achieve this by continuing to refine our technology, building the strongest game portfolio through internal studios as well as third parties and great IP partners, and serving our customers through our platform worldwide.”

The company said that consumption of its Moba-coin virtual currency was “a record US$689 million” during the quarter, despite regulatory problems related to the “complete gacha” game mechanic. Complete gacha enables customers to access special items by making a combination of smaller value in-app purchases – which can prove costly due to the number of transactions required.

The mechanism was removed from DeNA’s own titles in May 2012, and third-party titles followed before 1 June. Despite this, engagement and virtual currency usage “increased steadily” across the period, offsetting the impact of the changes, and monthly Moba-coin consumption in Japan was consistent across the period – and into July – at around US$230 million.

DeNA has already announced some content partnerships for 2012, including alliances with content company Marvel.