German firm apprupt has supplied RTL Interactive, the German broadcaster’s interactive arm, with two in-app stores, in a move which builds on the companies’ existing relationship. The service offered by apprupt is essentially a shop full of apps which is designed for their clients’ individual customer base or readership. Developers pay apprupt to be included in the packages it puts together for clients. The firm has successfully integrated app stores into two iPad apps for the broadcaster, one for its own app RTL Now, and a second for Clipfish, a RTL-owned video service. This is the first time that apprupt has appeared on the iPad.
The expansion in the relationship with RTL follows apprupt having previously supplied an app store for the broadcaster’s mobile website, mobil.rtl.de, in March this year, and for its iPhone app in July. apprupt’s clients are publishers such as RTL, FT Deutschland and Men’s Health magazine.
In the case of RTL, apprupt is looking at innovative ways to attract users to the app in their stores, including a rotating app carousel “which presents and recommends relevant apps to users in a more dynamic way,” says the firm. Robert Fahle, RTL interactive’s director mobile said: “Thanks to the innovative recommendation formats, our users can take a new approach to finding the apps they want.”