App search company Mimvi is to acquire social technology company Lone Wolf as it looks to strengthen its position in the mobile app discovery market.

Mimvi plans to combine its contextual search and recommendation products with Lone Wolf’s Smash Networks video, mobile and content community, to develop a new mobile app discovery service called Mimvi Echo.

The service, due to be launched in October, will provide comprehensive marketing and distribution for developers meaning they can rely less on app stores.

"We believe the combined company will result in greater marketing efficiencies for developers, provide a better user experience and significantly increase our market share within the sector,” said Mimvi CEO Michael Poutre.