MAZ’s Wear platform to aid Apple Watch apps - Mobile World Live

MAZ’s Wear platform to aid Apple Watch apps

07 DEC 2015

New York-based start-up MAZ released a platform called Wear, which it said enables media outlets to “quickly and easily” make their content available on the Apple Watch.

MAZ’s platform has powered many mobile and tablet apps for publications including Forbes and USA Today.

The company claims that unlike many early Apple Watch apps which display “truncated articles or headlines with few or no visuals”, apps created with Wear will feature large, high resolution images and the full text of each article to ensure the best possible user experience.

“Eight years ago, no one thought we would be reading so much on mobile, and now people are saying the same thing about wearables,” said MAZ CEO, Paul Canetti.

“Our job is to provide a platform that allows media brands to distribute content via emerging technologies as early as possible. No one wants to miss out on the ‘next mobile’.”

MAZ previously launched Fusion, a web and magazine hybrid app platform. Wear syncs with Fusion apps “to make switching between screens seamless for end users and publishers”.

Wear partnered with Star Magazine and National Enquirer for the launch of the first Wear apps, which are available from the App Store.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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