Telecompaper reports that Malaysian operator Maxis has launched an app store, Maxis 1Store, offering over 1,200 apps. With the 1Store, Maxis aims to boost its data revenues and mobile Internet base. Maxis’ non-voice revenues are currently at 36.6 percent of total revenues and the company has 6.7 million mobile Internet customers, or around 50 percent of the entire customer base.