Cross platform tools company Marmalade opened a publishing division with the aim of providing developers with a simpler route to market.

Developers working with Marmalade Play will be able to launch across a range of app stores with titles supported by mobile-targeted promotions.

Massimo Caporale, head of Marmalade Play, said the company has been growing its publishing activity over the past few years, with the new initiative “further strengthening its position as a leading publisher of top class, cross-platform content”.

The publishing business has launched with two titles licensed by Activision, ‘The Activision Decathlon’ and ‘Blur Overdrive’. The titles will be available from today on Google Play and debut in Apple’s App Store on 1 November. They will arrive on other platforms at a later date.

The company published its first mobile game in March, with Space-based puzzle game ‘Signal to the Stars’ arriving on Google Play, Amazon Appstore, Apple’s App Store and BlackBerry World.