App analytics firm Localytics said that in the US market, over the last 12 months use of radio apps increased by 33 percent, increasing the listening hours and extending the reach of broadcasters.

Based on its analysis of “about 500” apps it tracks, 58 percent of radio sessions used the mobile network for connectivity, compared with 42 percent which used alternative connections such as WiFi. It also found that more than half of the use (54 percent) was within the broadcast range of the station, compared with 46 percent which was beyond this.

The research was supported by Fred Jacobs, president of Jacobs Media, who had surveyed more than 57,000 radio listeners across North America. Of those who had downloaded apps, more than 70 percent had installed a radio app. In terms of preference, branded apps which offer more features and customisation led the way.

Tim Murphy of US radio broadcaster Entercom said: “We’re always looking for new ways to engage our listeners, and apps provide us with a great one. The convenience of being able to listen to us in the car, on the train, at home or in the office on a device you’re already carrying is great, both for us and for our listeners.”