LinkedIn “joins 21st century” with app update - Mobile World Live

LinkedIn “joins 21st century” with app update

15 OCT 2015

LinkedIn CEO Jeff Weiner previewed a redesign of its flagship app which is set to go live in a few weeks.

Nicknamed “Project Voyager”, the app was showcased at the company’s TalentConnect event, TechCrunch reported.

LinkedIn has clearly recognised the need to change its focus from desktop to mobile. Evercore ISI analyst Ken Sena told The Wall Street Journal that only 17 per cent of time spent on LinkedIn by US users is through the mobile app, compared, for instance, with 76 per cent of time in the app by Facebook users.

The app will include a ‘Home’ section, which is a news feed that allows users to “discard” items they don’t find interesting; a ‘Me’ section which will provide users with analytics around profile views and who is reading their content; and the self-explanatory ‘Messaging’.

“The inbox is out and messaging is in,” Weiner said, even joking that messaging is “clearly the medium where people prefer communicating. Welcome to the 21st century, LinkedIn”.

The app will also make searching 300 per cent faster than its current search experience, Weiner said.

It will also make use of deep linking with an app launcher feature to move between other LinkedIn apps such as Job Search, Pulse or Connected.

And the company will launch an improved recruiter app, and an iOS app for LinkedIn Groups which is “designed to make it easier to find and engage in high-quality conversations” and will roll out to English-speaking members globally.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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