Linkedin app revamp boosts mobile use

Linkedin app revamp boosts mobile use

05 AUG 2013

Business network LinkedIn said a revamp of its iOS and Android mobile apps increased engagement on its mobile homepage by 40 per cent.

In addition, there were an increased level of social actions, article views and mobile product edits when compared to the previous versions.

The revamped LinkedIn app, introduced in April, is aimed at making it easier for users to discover and engage with information within their LinkedIn network.

The update added tailored updates, news and original posts from influential members of the service and more personalisation options.

Language support was added for Dutch and Norwegian on the iPhone and Android and Turkish on Android, bringing the total number of supported language to 15. The revamp also saw a trial for ads in the app’s news stream.

As part of its Q2 results, LinkedIn revealed that membership now stands at 238 million, up 37 per cent year on year. The first acceleration in membership growth since Q3 2011 was largely attributed to product optimisation.

LinkedIn’s net income for the second quarter was $3.7 million, up from $2.8 million a year ago, on revenue of $363.7 million, up 59 per cent year on year.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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