LINE Corp, the company behind Japan’s most popular messaging app, is trying out a standalone music streaming app – called Line Music and costing $2 a month after one month free – in Thailand, the company’s second biggest market, with around 30 million users.
The app is available for both iOS and Android devices and is integrated into the messaging app so consumers can share songs with contacts or post them to their app timeline.
According to TechCrunch, LINE has signed licensing deals with several labels in Thailand giving users of the app access to a fairly big music collection and exclusive content from Thai artists.
Currently, the only big music streaming service in the country is Deezer.
LINE has also trialled a TV service in Thailand similar to YouTube, which it has since expanded into Taiwan.
While there is no mention of taking the music service outside Thailand, that is something that has been part of the plan for some time now. In October last year, LINE formed a new company with Avex Digital and Sony Music Entertainment and in December it acquired Microsoft’s MixRadio, a free music streaming service that allows users to create a personal radio station.
LINE has other standalone apps as well, including a payments service and a taxi-hailing app.
Jeanie Han, CEO of LINE Euro-Americas, told Mobile World Live in March that the company, with around 65 apps with 800 million downloads under its banner in addition to its core messaging app, is working hard in its efforts to be a “Life platform.”