LINE Corp, the Japanese company behind the messaging app of the same name, released LINE Stickers, a free sticker-posting community app for Android and iOS.

LINE Stickers “lets users tag stickers with original phrases and share them among each other,” the company said.

Users can select stickers and add phrases to them without purchasing them, which can then be seen, liked and commented on by all LINE Stickers users.

“Users can add unique phrases to stickers and post them as the punch-line to a joke, or discover new ways to use stickers from other users,” the company explained.

The app will rank stickers by number of likes and users can purchase them from the in-app sticker shop.

To mark the release of the service, more than one million stickers will be made available.

LINE has been developing new services that can be offered through its main messaging app, with stickers one of the earliest additions.

In October, it announced a range of new products, some of which are now being launched. These included a taxi-hailing service (LINE Taxi), music streaming (LINE Music) and e-commerce (LINE WOW).

In December it launched its payment functionality globally and acquired Microsoft’s MixRadio, a free music streaming service that allows users to create a personal radio station.

LINE Corp recently announced the provisional appointment of Takeshi Idezawa as its next CEO, creating a new managerial structure “in order to drive the next stage of global growth”.

The Japan-based company said its messaging app had 170 million monthly active users in October, significantly behind WhatsApp’s 700 million.

Idezawa told Mobile World Live in November (when he was still COO), that the company plans to use payments as a hub around which to base the new services.