App loyalty company Kiip said that its network has expanded to more than 600 apps that include games, fitness, utility and cooking titles, “and more”. According to a study conducted in September 2012, users who redeem Kipp rewards spend 225 percent more time using apps than those who do not.

The Kiip SDK enables developers to offer rewards from “more than 40…top-tier brand partners”. It said that brands themselves are seeing “phenomenal engagement rates that exceed 40 percent”, more than ten-times the industry average.