Mobile marketing start-up Kahuna has launched ‘Customer Engagement Engine’, its first commercial product, while simultaneously announcing it has raised $2 million in seed funding.

Investors include Tim Kendall (Pinterest’s head of product management) and Lee Linden (Facebook’s head of commerce).

The engagement engine is an online platform that monitors and analyses customer behaviour in real-time. It’s designed to boost app usage and revenue.

By combining “powerful analytics” with automated push/e-mail campaign capabilities, Kahuna’s engine boasts impressive trial results.

A dozen beta customers, which have been using the platform since early 2013, reported that usage of their apps has tripled. As a result, revenue has risen more than 15 per cent.

“Mobile app downloads alone won’t create value without converting them into engaged users,” said Linden. “This is why customer engagement analysis and engagement marketing is critical and why Kahuna is so valuable.”

Aside from Linden and Kendall, other Kahuna investors include SoftTech VC and Costanoa Venture Capital.