Internet.org app comes to Kenya

Facebook’s Internet.org app comes to Kenya

11 NOV 2014

Kenya became the third market in which Facebook launched its Internet.org app, which provides a range of free basic online services to mobile users in emerging markets.

The app has been launched in Kenya in partnership with Airtel, which also backed the initial launch in Zambia in July. More recently, Facebook partnered with Millicom’s Tigo to launch the product in Tanzania.

The services offered via the app include health, education, finance, employment, communication and local information charges. These are all made available without users being charged for data.

Services include AccuWeather, BBC News, BBC Swahili, Daily Nation, Facebook and Messenger, Unicef Ebola Information and Wikipedia.

Facebook said providing basic online services is a way of demonstrating “the value of the internet” and added that it will bring the Internet.org app to other markets around the world.

Speaking at Mobile World Congress in February, Facebook CEO Mark Zuckerberg said he wanted to prove the business model of operators in emerging markets offering basic internet – as well as Facebook – for free.

Facebook’s Internet.org intiative was launched in August 2013 with the aim of bringing connectivity to the five billion people around the world currently without access to the internet.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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