Instagram ditches marketing outfit over privacy claims - Mobile World Live

Instagram ditches marketing outfit over privacy claims

08 AUG 2019

Instagram removed San Francisco-based marketing company Hyp3r from its platform, after discovering it was collecting and storing location and other information from user profiles.

Business Insider reported Hyp3r scoured public user profiles for data, tracked posts with tagged locations and saved Stories content to create a targeted advertising database full of details about Instagram users’ interests and movements.

Though Hyp3r was listed as a marketing partner in parent company Facebook’s directory, Instagram told Business Insider such actions “were not sanctioned” and violated its policies. It added it made changes to its platform to help prevent other companies from compiling public location data in future.

However, Hyp3r CEO Carlos Garcia told the news outlet his company was in compliance with both consumer privacy regulations and Instagram’s Terms of Service. He added it only collected information which could be “accessed publicly by everyone online”.

The report comes shortly after Facebook agreed to pay a $5 billion fine and overhaul its privacy practices to settle a US Federal Trade Commission investigation initiated after the Cambridge Analytica data breach.

Cambridge Analytica similarly collected data from user profiles on Facebook, using it to target voters with campaign advertising ahead of the 2016 US election.

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Diana Goovaerts

Diana joins Mobile World Live as its new US Editor, reporting on infrastructure and spectrum rollouts, regulatory issues, and other carrier news from the US market. Diana comes to GSMA from her former role as Editor of Wireless Week and...

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