The Indian app market is set to grow in size by four times in the next two years, with paid apps making up more than half of the revenue generated.

A study by The Indian Council for Research on International Economic Relations found that the market will be worth $626.23 million by 2016, with paid apps accounting for $344 million of this.

According to the organisation, the current mobile app economy in India is worth around $150 million.

There are believed to be 300,000 app developers in the country with around 100,000 apps downloaded each month, according to ICRIER director and chief executive Rajat Kathuria.

The Hindu reported that Kathuria said several factors will favour an app revolution in India, including “the existence of developers, a billion connections, a deficit in service delivery through conventional means, a competitive mobile market combined with a serious attempt to address regulatory constraints”.

India is clearly a market which app makers are looking at to boost their business.
Back in December WhatsApp partnered with Indian operator Tata Docomo to launch data packs to allow unlimited use of its messaging app for its prepaid customers.

More recently, a report in The Economic Times said Japanese messaging app maker LINE is talking to Indian mobile operators about offering special bundled data packages and carrier billing to users of the messaging service.